Tips For Creating A Successful Brochure

  • You need a great logo .A great logo is not something to take lightly. A huge part of your success will rely on the type of image that your logo will project.
  • Put your selling message on the cover. This is one of the most important rules of all. The cover of a brochure works like the headline of a print advertisement. Four out of five people never get past it. If you solely depend on the inside to make a sale, you’re wasting 80% of your money.
  • A compelling headline. Your brochure should be very specific and solve a problem.
  • Double the power of your headline with a really good sub headline.
  • Use positive language. The information throughout the brochure should be positive, interesting and vivid. The active voice generally has a better impact than a passive one. For example, instead of saying, “The following is available at my company,” say, “My Company offers the following.”
  • Guarantee your products or services. Ensure that the buyer will be satisfied with your products or services. Always try to reverse the risk or eliminate the risk of doing business with you. This will highly increase your response and conversation rate on what you’re offering.
  • Include specific facts and figures. Use statistics to demonstrate that your company is competent and skilled.
  • Use testimonials. A testimony is a statement from customers praising you for your product or service. Be sure you get the customer’s permission before you use it. People feel more confident with your company when they see how highly others think of your business.
  • Always write in terms of how it would benefit the reader. The most important thing to remember is to write in terms of how your product or services will be useful to your readers. Fight the urge to ramble on about your company.  Many people tend to go on and on about their mission statement. People want to know what you offer and how it’s going to help them.
  • Explain why people should act. Marketing is all about giving “reasons why” people should do business with you. Use bullet points.
  • Include a call to action. In your brochure, ask the reader to take action such as calling for more information or for a quote.
  • Give only way to respond. Don’t confuse people with several phone numbers, faxes, and emails. Give them just one option.
  • Use scarcity. People want things more when they know there are only a few left. In this case you might want to point out how important it is to call right away.
  • Select pictures that tell a story. The right photographs can often express your positioning better than words.
  • Ask for the business. What action should the reader take?
  • Explain the cost of doing nothing. There is always a cost of letting problems linger. Remind the reader that the cost of not acting can be very high. This provides additional motivation to get your reader to DO something.
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How to Advertise at No Cost

Many small businesses start off with a shoestring operating budget and can’t afford to spend thousands of dollars on advertising. So here are a few free advertising tips to help you save a bit of cash.

  • Write a press release. One of the best free methods of advertising is writing a press release. It can be a story about how you got started, a grand opening, or about a special product or service that you offer.  Make your press release interesting and avoid making it sound like an ad for your business. People love to read success stories.  Once you’re done writing it, submit it to your local news outlets and/or submit it online. Some free places to post it would be www.pr.com, www.free-press-release.com, and www.openpr.com.
  • Get a website. Websites are a great tool for advertising. Most purchases are initiated by online product or service searches. If you’re just starting out, you can take advantage of companies that offer free website templates and hosting.  There are several companies out there that have sites that allow you to design your own website without needing any special training. It is however, a good idea to get a professional site done once your business is fully up and running, but until you have the required funds, a free site will do just fine. The initial goal is to have an online presence.  Some companies to check out are www.webs.com, www.weebly.com and www.bravenet.com.
  • Once your website is set up, there are tons of free directories that will let you market your website. Check out http://webseodesign.com/resources/free-directory-listings.htm . This will give you a good start.
  • Join professional online forums. Forums are a great way to advertise your business. The key is to not go in advertising your company. The first thing you need to do is build some relationships and participate in some of the online discussions. Once people start becoming familiar with you, that’s when you start mentioning special offers or discounts. Please be subtle.
  • Write a blog. Try www.blogger.com or www.wordpress.com. Write about things that are related to your industry. You start building credibility when you give great advice and tips relating to your industry.
  • Check around for free local networking events. You have to get out there and let people know about your company. Networking events allow you to get your company name out there and it also allows you to pick up some tips from other entrepreneurs that have been doing it for a while. You can learn a lot from them and possibly avoid some of the mistakes they made when initially starting out. This is also a great way to get some free service. Networking events put you in a position to barter. Say for example you need a website done or an article published in a magazine, you may be able to offer them your product/service in exchange for their product/service.  This will help you get established without having to come out of pocket.
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